Whether it’s web search, online shopping, or smart homes, several applications of AI are everywhere. It is growing at a CAGR rate of 38.1% (2022 to 2030), and it’s likely that by 2025, 97 million people will work within the AI space. It’s certainly the future of decision-making!
Amidst its popularity, another industry is getting the best benefits of AI, and that’s the entertainment industry. AI has become an integral part of several entertainment domains, like film production, game development, and music production. It helps to automate tasks and encourage entertainers to spend time on crafts to deliver the best outcomes.
There are several applications of AI in the media and entertainment industry.
Content Personalization
If you have used Spotify, you must have seen the recommendation list that features the songs that you want to hear. Sounds magic, right? But in reality, it’s AI. Spotify is secured with AI-powered music and podcast recommendations that leverage user data to create the song list. Based on your song preferences, history, and playlist, it predicts the songs and recommends them to you. And it works spot on.
Just like Spotify, AI is used in several OTT platforms, video-sharing media platforms, and applications. It uses both AI and ML (Machine Learning) so users can get the best experience through their recommendations. These smart recommendations have eventually become a crucial reason for growth and higher revenue for media platforms.
Online Advertising
In other industries, AI is already a hero in online advertising. It uses efficient techniques like big data analytics and machine learning to identify the target demographic and ensure a good user experience. In the media and entertainment industry, it’s just like that.
Like any other domain, the entertainment industry requires promotion and branding too. So they use AI advertising that accesses relevant data from the users’ history and determines which ads are suitable for what audience. Meanwhile, ML also helps by sorting the users who are more likely to take action. This perfect combination of AI and ML ensures that advertisements are visible to the right audience.
Besides that, AI also helps the entertainment industry with fast and high-quality content creation. With the help of Natural language processing and text analysis, media platforms can create different content, including blogs and articles, for their website. As write-ups are the backbone of the competitive media industry, it helps companies to stay consistent amidst other platforms. Put simply, it’s a time-saving, profitable, and efficient way to draw customers’ attention.
Automated Subtitles
Imagine you are watching a movie that is taking an interesting turn, but suddenly the subtitles seem a little mismatched. It’s unsynchronized with the scenes that are coming up on the screen. Wouldn’t you blame the platform where you’re watching it?
Media and entertainment industry understands the importance of subtitles. This is especially after the audience has started watching movies, shows, and content from different countries. That’s why platforms use AI for a smooth subtitle display.
With the help of natural language processing, media platforms can create automated subtitles for the audience. It works by analyzing the vocabulary and speech and then creating correct subtitles.
Not just that, AI can also convert subtitles into different languages. As movies and shows are being premiered on a global level, people are becoming more diverse in their choice of entertainment. To go with the trend, AI ensures that people get subtitles in their preferred language.
AI also ensures that the subtitles are free from any errors. It helps industry experts to recognize the scenes where the subtitles must appear, along with their duration. The text is perfectly synchronized with the audio and video, which eventually offers a good watching experience to the audience.
Content Categorization
Media platforms always look for ways to make things easier for customers. Whether you’re on an OTT platform like Netflix or a music platform like Spotify, you’ll get categorizations as per genres, casts, or artists. This, again, is possible due to AI.
Several applications of AI work by thoroughly analyzing the data of content, so it can be categorized as per the genre. It can also analyze the common objects and traits in the movie and sort them out into a single category. Put simply, it automates and simplifies the process of content categorization.
Now, how does it help? Users who want to watch content from a particular genre wouldn’t have to search for it separately. They can simply go to the genre section and find the content there. AI, with other newest technologies, can ensure a sense of satisfaction and ease for the users.
Content Moderation
The rules and regulations for displaying entertainment may differ from the country. Things that are allowed in some nations may not be allowed in others. Countries may sensor scenes that they find sensitive or inappropriate. So, media platforms need to stay aligned with the rules.
In this case, AI helps by performing sentiment recognition and object analysis. It works by identifying the sensitive or irrelevant visuals, so the platform can work as per the regulations. Also, NLP can help identify any rude dialogues and take care of them accordingly.
Based on this sentiment recognition, platforms can categorize the content as to which ones are ideal for adults, kids, or the general audience.
Movie Production
AI can automate different sectors in movie production for quick and easy film-making. Not only does it save both time and resources for the production company, but it also helps to generate fascinating scripts for the viewers.
Machine learning, for example, is effective in analyzing different sections of the script to come up with something more authentic. Just like that, generative AI is revolutionizing creative work. So, there are diverse benefits of AI in movie production.
AI system is also useful to editors for making trailers, as it identifies relevant scenes from the movie and helps to create exciting trailers.
Bottom Line
To sum up, we can say AI has dominated the entertainment industry for good. If things go like this, AI can encourage dynamic media in the coming time.
