With 400 million monthly active users, there’s no doubt that the Metaverse is revolutionizing the future for good. In 2022, many leading brands, like Gucci, Louis Vuitton, Burberry, etc., joined the Metaverse, and this trend is likely to stay consistent in 2023. Besides the luxurious fashion brands, leading names from other industries may join the list too.
This year, we may see a major advancement in Metaverse, with more trends coming through. Let’s find out about it here:
The Growth of Corporate Metaverse
This year Metaverse will serve as a golden opportunity for the corporate industry, thanks to the Metaverse office. The Metaverse office is an efficient way for corporate professionals to connect with global teams despite the distance barrier. It’ll help team members to stay aligned with the new updates and ensure efficient training/onboarding of the employees worldwide. This means even if you live in Australia, you’ll be able to train a US employee without traveling to the country.
Not only does it save time/effort, but it also works as a cost-effective way for the teams to connect. It serves as a platform where employees from different parts of the world can come together in a real-time Metaverse office and do their daily tasks as they do in a traditional corporate setup.
Metaverse Marketing
In 2023, there’s likely to be significant growth in Metaverse marketing for a wider reach among audiences. As we all know, marketing requires thorough knowledge of customer insights for the best outcomes. Whether it’s the buying behavior or customer interests, brands need to be aware of everything. Metaverse will ensure that the brand has greater insights into all information.
Once a brand knows about these things, it’ll be able to market its products more efficiently. They can introduce new marketing campaigns as per the insight and present them to the target audience. All in all, Metaverse marketing will be a great way for brands to ensure better customer engagement and brand awareness in 2023.
Metaverse 3D Avatars
As of now, avatars in Metaverse are photorealistic, which means, they are similar to how people look in real life. But, in 2023, this reality may take a turn for good. This year, you may expect 3D avatars with more authentic resemblances to people. It will portray people’s digital presence in the Metaverse and bridge the gap between the virtual and real world.
In fact, with the newest technologies in 2023, you may expect customizable avatars, so people can express and interact on Metaverse in a personalized manner. You may also notice an increase in the number of avatars uses. This means more people will be creating, using, and interacting with these avatars this year.
Metaverse Events
Due to the convenience of virtual performances and seamless interactions, Metaverse events were a major hit in the past years. This year, the trend is likely to follow, with more common occurrences. Businesses may arrange more Metaverse events to reach out to users and improve their brand exposure.
These events will serve as a great platform for users to interact with each other and exchange their best knowledge. This means any professionals who are interested in engaging in discussions or are looking for crucial information will benefit from the same.
Metaverse events will also bridge the gap between real and virtual attendees. As it’ll ensure a more engaging and high-quality experience, attendees wouldn’t feel the difference or distance barrier.
AR/VR Gadgets
AR/VR gadgets are more likely to shape the Metaverse in 2023 with realistic sound, real-time interaction, and precise 3D visualization of things. The use of such gadgets may rise exponentially. It’s already projected that the number of AR/VR gadgets shipped worldwide may rise by millions this year.
So, with such an upsurge, it’s likely that these gadgets will become quite common to use. It’s also expected that these devices will have high-end features to improve the Metaverse experience for people.
AI and Metaverse are likely to achieve a true vision in 2023. Whether it’s eye tracking or natural expressions, these gadgets will ensure an immersive experience altogether.
Sustainable Mindset in Fashion Industry
Fast fashion is becoming more common in today’s time, but unfortunately, it has negative environmental effects. For this reason, you may witness a rising trend in virtual collections this year. Metaverse will put major emphasis on sustainable fashion and ensure less wastage. It’ll reduce harmful emissions and unnecessary textile waste to keep things eco-friendly.
Additionally, it’ll stop fashionistas from overbuying items and ensure a sustainable industry. Metaverse may also reduce carbon production. You may soon witness an eco-friendly alternative to NFTs that limit the carbon footprint.
Final Note
So, these is the future of Metaverse trends in 2023 that’ll reshape the tech industry for good. This year, Metaverse will become a feature, not a product.
Many industry-leading brands will take the initiative to spread the emerging technology and reach millions of users. All in all, you can say 2023 will be the year of a progressive and better Metaverse experience.
