Writing a good case study

Writing a good case study

If done right, your marketing can enjoy a great deal of benefit from writing a good case study.

Although they cost a great deal of effort and time to create, case studies can be used to pull new customers into your business. Case studies are a great way of telling the world how awesome and valuable your products and/or services are. They are not mere testimonials; case studies include real-life examples of how your services or goods were able to help your customers achieve their aim. With impeccable case studies, you’ll be able to convert a potential client into a real client as you’ll be highlighting your success in a way that will make them become convinced that you and your business are the real deal.

Unfortunately, a lot of people do not know how to go about writing a case study, much less, a great one. If you find yourself in this category of people, this guide is here to help you create case studies that will change the face of your business. Below are some fantastic tips that will ensure that your case studies become significant resources to the success of your business.


First, you need to determine who your ideal customers are, only then can you create a case study they can relate to. Your case study needs to convince your ideal customers that you are conversant with their industry, the needs of that industry, and how to offer the industry the desired solution to that need. Case studies are not general posts that everyone can relate to. On the contrary, a case study should be for a specific set of people in a particular industry. For instance, if your ideal customer is someone in the automobile industry, you need to create a case study that surrounds the automobile industry; it can be about auto accessories or parts manufacturers. Let your topic be something your ideal client can relate to; something they will feel is specifically created for them.


When writing a case study, you need to ensure that your story omits no part. Tell your story from the beginning down to the end. Most people enjoy reading great stories. You need to let your ideal customers (readers) know who your case study customer really is. Anyone reading your story should be able to identify

  • Who your sample clients are and what they do
  • What the customers’ goals were
  • What the needs of the customers’ were
  • How you were able to help your customers, satisfy their needs, and have their goals met.

In other to make this more compelling, you can always go back to your case study and provide more updates on how your customer is doing with your services/products. This will make your ideal customers/readers see that your aim is to provide them with long term satisfaction to their needs. The update can be done every two months or so.


Don’t just create a huge chunk of text and call it a case study; give it some good formatting. The thing is, no matter how interesting or informative your story is, if it looks cluttered, no one will be willing to go through it. So make it look readable like you would with a blog or article. Include images, headers, bullet points, italics, etc.


Not everyone likes reading. Some prefer watching while others prefer listening. This means that you must create different learning formats of your case studies. Make them into video and audio formats, including podcasts, YouTube videos, infographics, etc.


Including real numbers will make your case study clear and precise. Instead of saying you were able to double your traffic over the course of some months, leaving your clients to wonder what the “doubling” range was and how many months, you can tell them your traffic doubled from 1,000 visits to 2,000 visits over the course of 2 months. Real numbers give your ideal customers the scope of how and when you began, and when you achieved the end result. Real numbers serve as proof as to how your products or services work. You can also make use of pictures in order to make your proof clearer.

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