Website design is one of the most dynamic concepts in the digital world. As the year progresses, there is an increase in the technical challenges web designers face.

The numbers 2018

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The Art of Web Designing

However, these challenges have been better with the advent of more creativity into the art of web designing. This creativity has given rise to more innovative websites.  Creating a more user-friendly interface, compatible with any digital device, high aesthetics and still compliant with corporate needs.

2017 witnessed lots of innovation about web designing and anticipates that more creativity will trend in the year 2018. Some of them have already begun manifesting the websites that have fantastic mobile functionalities. Some others are still in the process. The following are remarkable trends to grace the web designing landscape in the year 2018:

Animation, Motion graphics

In the year 2018, this will be one of the significant changes that we will experience. An animation is believed to make a lasting impression just as the famous quote says, ’a picture is worth a thousand words.’

Animations in web pages include particle backgrounds, animated thumbnails images, as well as virtual or augmented realities. These motion graphics are of a JavaScript design to move naturally in the web background without delay while loading. Some of them are used in the social media for different purposes already.

Web schemes with superb colors

Due to the advent of computer monitors and device screens with improved picture quality, web designers are becoming bolder in their color selections. Being bolder has led to websites with supersaturated colors, dominant shades, contrasting colors yet producing beautiful blends. These varieties ensure that web pages are looking good. This sort of improvement is to attract visitors’ attention and sell the brand or the idea on the websites. Web designers will go beyond the conventional, really think out of the box for high colors in 2018.

Asymmetric or Broken Layouts

An image of a web design layout

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Asymmetric Layouts were first introduced in 2017 but will attract more attention in the web designing space in 2018. It is a shift from the conventional grid-based web layouts. Its attracting factor is that it provides a unique aesthetic experience for a web page visitor. Many brands may still want to stick to the conventional layouts because they consider this asymmetry a luxury. Others, especially more prominent companies, may find it a perfect means to sell their brand to the public.

Flexible fonts

The fonts of a web page are more than just a visual tool. It also plays a huge role in creating a lasting impression and provoking an emotional response. Also, fonts serve as a medium of communication on any website. In 2018 there will be devices with outstanding resolutions and screen characters that get sharper. There will also be a concomitant rise in different fonts used in web pages. This trend aims at creating a better user experience, ensuring that web users aren’t bored being on your websites.

Active gradients

In more recent times, developers are gradually adopting gradients for their web designs. An active gradient is already a trend that has come to stay as they are progressively replacing the flat designs. They are often used to make images on a web page more captivating with colors of various dimensions. Most web designers used this gradient as an alternative when there are a few images.  These alternatives are usually conspicuous and rich in color.

Priority of mobile devices

Websites designed in the year 2018 will have mobile devices that will have the utmost priority. Expect that Google will rank websites on mobile compatibility and user-friendly interface. Since almost everyone has a smartphone, the prioritization of mobile devices by web designers will be a priority. These devices will also trigger other mobile-friendly initiatives tools and apps shifting from desktops in 2018.

The concept of web designing is an ever-changing one that necessitates severe changes in our web designing approach. These trends trigger the need for new skills, newer ideas, and a different approach.

Linda Rawson is the CEO, and Founder of DynaGrace Enterprises, (http://DynaGrace.com) which is a Women-Owned, Small Business. She is also the author of The Minority and Women-Owned Small Business Guide to Government Contracts.

Resource: https://www.usability.gov/what-and-why/user-interface-design.htmlhttps://www.phrases.org.uk/meanings/a-picture-is-worth-a-thousand-words.htmlhttps://www.canva.com/learn/website-color-schemes/https://www.webdesignerdepot.com/2011/10/asymmetrical-balance-in-web-design/https://creativemarket.com/blog/types-of-fonts-for-professionalshttps://www.awwwards.com/gradients-in-web-design-elements.html

Image Resource: Canva creation by Machelle L.; https://pxhere.com/en/photo/750606

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