by Anika D | Oct 10, 2022 | Artificial Intelligence
Soon, the advertisements we all watch on the internet or TVs may come to a digital billboard near you, furthering the businesses with more effective content delivery. So, it is how out-of-home advertising will change in the coming times.
Small businesses still need to develop a grip on the market and can hit the jackpot with this concept. It is the ultimate way to deliver more engaging content and capture the target audience’s attention.
Keep reading as we highlight how AI revolutionizes Out-Of-Home Advertising for small businesses.
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How is Artificial Intelligence Changing Out-Of-Home Advertising?
Object recognition is the sole ingredient that empowers AI to change the concept of OOH advertising. It can detect the face and its features and ascertain whether the consumer is happy.
It helps in predicting the gender and age of the person. This simple exercise can help small businesses understand the performance of their content. They can further use the data to refine their existing media and offer what the consumer wants.
Besides this, small businesses should also consider understanding how to make the Internet of Things strategies to ensure faster movement of AI data. The best part about AI is that it does not store any personal information in its database, ensuring 100% safety for the consumers.
Businesses can hire experts to handle the top 7 types of data security technology to protect consumer and enterprise data. That is not all. AI-integrated cameras can also count the number of cars or people passing by an OOH display.
This data can be valuable for small businesses, helping them place their billboards in busier areas. The crux is that Artificial Intelligence enables companies to develop better brand loyalty and product awareness and boost conversions by transforming traditional Out-Of-Home Advertising into an advanced medium.
How are Bigger Brands Making the Most of AI in their OOH Advertising Campaigns?
Do you know that over 96% of marketers have attained their business goals through AI? Small businesses can also register their names in this list. Here are some inspiring examples to consider in 2022.
Gmail – It uses AI to read draft texts and suggest words and grammatical mistakes with Smart Compose. Moreover, Facebook uses this technology to identify people in the pictures and offer tag recommendations.
McDonald’sMcDonald’s – When adults walk by a McDonald’sMcDonald’s OOH ad, salads or burgers are shown. Similarly, when kids pass by, it starts showing Happy Meal options for them. They made it possible with the help of Artificial Intelligence only. Small businesses can take some clues from this strategy.
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Bottom Line
So what will the future be like when AI combines with Out-Of-Home Advertising? Experts say nothing but bright. The global digital OOH advertising industry has crossed the $14.8 billion mark in 2021 and is expected to touch $33 billion by 2027.
Moreover, the addition of voice technology, augmented reality, machine learning, and location data will change the advertising game drastically in the coming times. All these mediums will function together to develop a more relevant and accurate display for the consumers.
by Anika D | Oct 4, 2022 | Blockchain
The concept of NFTs has been around for quite some time now. Many people worldwide are trying to understand its basic meaning and working pattern. Did you know $41 billion in cryptocurrency was spent on NFT platforms in 2021 and it’s still on the rise? So, let us discuss NFTs today. We will also discuss which technology made NFT possible.
What are NFTs?
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NFT – Non-Fungible Tokens are digital files or cryptographic tokens. It can be anything like a video, real estate, or a piece of art. Converting files into NFTs means you are securing them through blockchain. NFTs are among the top trends in blockchain in 2022.
Tokenizing these tangible items makes buying, selling, and trading them safer and more efficient. It also does a great job of reducing the instances of fraud considerably. NFTs can also represent a person’s property rights, identity, etc. Moreover, like Ethereum or Bitcoin, NFTs are irreplaceable or non-interchangeable.
Why Should You Invest in NFTs?
Here are the advantages of investing in NFTs:
- Open for all – First of all; these tokenized assets are accessible to everyone. Moreover, they can efficiently and easily transfer their NFTs to anyone and anywhere in the world.
- Secured by a Blockchain: A blockchain secures every NFT. This technology digitally signifies the ownership of the NFTs and makes them more secure.
- Better Transparency – NFTs also help in making asset ownership more transparent. Anyone on the blockchain platform can easily verify it.
- Fungibility – Unlike other digital tokens like Ethereum and Bitcoin, Non-Fungible Tokens are unique. It makes them ideal for representing digital assets like real estate, collectibles, and game items.
- Opportunity to Learn – Investors who are new to NFTs can learn more about them by allocating their funds to tokenized assets. In this way, they can also gain more knowledge about blockchain and cryptocurrency.
- Higher Portability – Another benefit of investing in NFTs is that they can be quickly and easily transferred between users. This quality makes them perfect for digital application usage.
- Decentralized – Do you know that any central authority does not control NFTs? They are decentralized tokens. It makes them more secure for investment.
How to Invest in NFTs?
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Are you planning to invest in NFTs this year? Great. Here are some basic things that you should keep in mind during this process:
- First, you should decide the types of NFTs you wish to invest in. Then, you get a lot of options right, from real-world asset tokens to digital collectibles.
- Once you have identified the type of NFT you would like to invest in, you need to determine how you will store them. Every NFT comes with its unique storage requirements. So, ensure you do good research before investing.
- Lastly, you have to decide how you want to trade your NFTs. Although there are multiple platforms for this purpose, you need to identify the one that suits your requirements perfectly.
Bottom line
NFT investment is a great way of diversifying your portfolio and increasing your chances of increasing returns. They are popularized as practical examples of smart contracts on blockchain technology. However, as an investor, you should first identify the right digital asset you would like to invest in. Apart from this, picking the right trading platform can also influence your final returns significantly.
by Anika D | Oct 1, 2022 | Blockchain
Blockchain is one of the most transformative technological innovations in this era, with promising use cases for several industries. It is an open database model secured by decentralization and encryption. Blockchain captures information in blocks in a shared ledger by storing a synchronized copy on all systems within the network. Many companies started recognizing its benefits; thus, this technology is greatly developing. Here are some blockchain trends for 2022:
NFT Boom
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NFTs or Non-Fungible Tokens started gaining momentum in the last year. These tokens will remain relevant in the coming future. They have become a means for different artists to generate significant money in auctions by showing their digital artworks in exchange. This trend has also found a response in the fashion and gaming industries. For instance, Dolce and Gabbana set a record of $6 million for selling their exclusive NFT items.
Rise of Metaverse
Nowadays, various technology companies, analysts, and marketers are actively discussing Metaworld, calling it the future of the Internet. The meta-universe concept revolves around a permanent 3D universe combining different virtual spaces. It allows users to work, play, or meet in 3D spaces. Cryptocurrencies are significant for the metaverse as they enable you to make a digital economy using virtual collectibles and tokens. Cryptocurrency wallets like MetaMask and Trust Wallet are also beneficial for the metaverse. Moreover, block technology can give you reliable management systems.
Blockchain in Healthcare
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Data protection is very important in the healthcare industry. Therefore, blockchain technology has a great demand in this sector. However, medical record security is not the only thing limited to blockchain trends. This technology also enables you to establish drug supply chains. In addition, the blockchain will serve in the verification of the educational credentials of health experts.
Central Banks Digital Currencies
A few years ago, blockchain solutions or cryptocurrencies seemed unrealistic. Moreover, it was impossible to consider any country accepting cryptocurrencies as a legal form of payment. However, El Salvador was the first country that adopted Bitcoin as a valid payment form in 2021. So, many businesses can use Bitcoin for payment purposes and several countries are following in the footsteps of EI Salvador in 2022.The increasing
According to various industry experts, blockchain forecasts for 2022 hint at the possibility of many countries adopting Bitcoin as a legal tender. The increasing remuneration fees for overseas money transfers will be the foremost driving factor for cryptocurrency adoption as legal tenders. Another area for blockchain development in 2022 will be evident in the concept of national cryptocurrencies. It will be related to CBDC (Central Bank Digital Currencies), which suggests that central banks create their coins instead of decentralized coins.
Eco-Friendly Blockchain
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Bitcoin and Ethereum are the most popular cryptocurrencies that have a green competitor, “Cardano.” It has become the third most valuable cryptocurrency as miners look for some environmentally friendly options. The mining impact on the environment has become part of the environmental agenda. For instance, Iran and China temporarily banned mining because computers consume too much energy and cause power outages.
Undoubtedly, the Cardano token wins against the Bitcoin and Ethereum backdrop. For example, if Bitcoin consumes 77.78 terawatts per hour of energy, then Cardano consumes only 0.006 terawatts per hour.
Final Words
Blockchain is one of the advanced digital technologies these days. It offers improved transparency, security, data immutability, and accessibility than conventional networks. While blockchain has been driving various changes in different sectors, it is still evolving. Thus, close observation of blockchain trends is vital for navigating the complexities of the blockchain landscape.
by Anika D | Sep 24, 2022 | Artificial Intelligence
Computers are becoming more efficient in making fake faces using a technology called generative adversarial network (GAN). This technology enables propagandists to hide behind computer-generated personas without any baggage. GAN is good at imitating people, but some features still trouble them. As a result, there are many artificially generated pictures with signature glitches. Here are some things to look for when recognizing an image produced by a GAN and identify fake AI – generated faces:
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Straight Hair Appears Like Paint
Usually, long hair takes a hyper-straight look where a small patch seems good. But long strands look like someone smudged the acrylic with a huge brush or a palette knife.
Asymmetrical Jewelry or Facial Features
Suppose a big weird blob is floating off the top of the person’s head in a picture. Such kind of aberration or artifact is common in artificial intelligence generated images. You can also check asymmetry in a photo by looking around the ear of the person. You will notice fuzzy hair, and sometimes also there are missing earrings.
Indecipherable Text
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AI-generated faces have difficulty capturing things in the background with some structure. Also, GANs have seen original and mirrored versions of the data, meaning they have trouble modeling writing. Finally, it is due to the fact that it only appears in one orientation.
Teeth
Algorithms don’t know the orientation or number of teeth. So instead, it draws on examples of teeth from different angles. Sometimes, the algorithm messes with that and leaves its creations with mangled and odd teeth. So it might be a little more difficult to spot than a disfigured or missing earring. But, if you look at the image closely, you can find some weirdness, especially around the ears.
Surreal Background
GAN-created faces look believable because all the training data has been centered. It means there is less variability for the GAN to the model while placing and rendering eyes and ears. On the other hand, the background can contain anything. It is enough for the GAN to model; thus, it replicates general background-like textures, not the “real” scenes.
Non-Stereotypical Gender Presentation
GAN has a collection of 200k images of above 10k celebrity faces. In this dataset, GAN regularly mixes different features from stereotypical gender presentations. More generally, it is because GANs don’t learn the same categories that humans socially reinforce. Therefore, it is vital to be clear that if asymmetry and non-stereotypical gender presentation is not inherently an indicator, an image will not be “real.”
Strange Backgrounds or Clothing
Sometimes, patterns are a mystery for face-generating algorithms, leading to strange structures in the image background or weird clothing on the subject. Therefore, watch out for text in the background of the image since it’s always malformed. Though the image’s subject will look stunning, it will appear in some geometric jade prison.
To Sum Up
Hopefully, the tips mentioned above will help you identify fake AI – generated faces make you start to question things you see in different ways. In addition, it will force you to corroborate evidence even when you see an image that looks human.
by Anika D | Sep 14, 2022 | Blockchain
Are you a smart contract developer? If yes, then your work can be tedious. It is because blockchain technology is not only about cryptocurrency. You can use it to design everything, starting from the voting system to medical record keeping. However, only a few applications of blockchain technology have jumped from theory to a functional prototype till now. But first of all, let us learn about smart contracts and their benefits:
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What are Smart Contracts?
Smart contracts are software development programs executed on the basis of specific logic and agreements. These programs run on localized networks whose records cannot be tampered with or changed after registering transactions. So, they are a reliable way to perform transactions requiring transparency, trust, and anonymity.
Benefits of Smart Contracts
The key benefits of smart contracts are as follows:
- Autonomous: Smart contracts offer automation which means no third party can make changes in decisions or agreements.
- Secured: Smart contracts enable processes to complete securely. Also, encryption makes them work as intended.
- Interruption Free: If smart contracts start execution, they cannot be interrupted or stopped.
- Trustless: There is no need to trust other parties to carry out a transaction. It does not require trust as an integral part.
- Cost-Effective: Smart contracts make trades cost-effective with the removal of intermediaries.
- Fast Performance: Smart contracts get executed faster than the old-fashioned traditional method. All the parameters are pre-defined within the smart contracts, so it only needs to match them before execution.
- Accurate: Smart contracts are error-free. The only thing is that you need to code them correctly.
10 Practical Examples of Smart Contracts on Blockchain Technology
Here are some of the examples of smart contracts development:
Smart contracts can develop a strong B2C relationship in real time. For instance, suppose there is a shoe brand in partnership with a streaming music service. It gives a complimentary subscription time if the buyer creates a playlist for listening while they jog.
A smart contract also sends customers a discount on new shoes and suggests similar tempo songs to add to the playlist. In addition, it can enhance customer expectations by supporting runners who like tracking fitness and listening to music.
Another useful smart contract practical example is security. You can simplify or improve the capitalization table management with smart contracts. It means that there is a channel between the parties, including security custody chains. You can also use it for automatic payments, dividends, stock splits, and liability management. In addition, contracts can allow you to make workflows digitized and reduce operational risk.
Nearly all industries worldwide can use smart contracts to improve the speed and security of record-keeping. One of these industries that stands to benefit a lot is the healthcare industry. The global healthcare computer systems currently hold trillions of patients’ medical records. Though these healthcare organizations have invested a significant amount in security, current storage methods are far more vulnerable to cyber crimes than their blockchain-based equivalents.
You can securely encrypt or keep the databases of personal health records using blockchain technology. In addition, this technology facilitates using a private key, meaning only certain individuals can access the data. Some other blockchain smart contracts examples include storing receipts, issuing prescriptions, storing test results, general stock management, etc.
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Fill the Gap in Entertainment Consumption
Blockchain technology can improve consumers’ interaction with their preferred entertainment choices. For instance, non-fungible tokens (NFTs) authenticate ownership of digital assets. A smart contract can simplify the selling, buying, and trading of NFTs. Moreover, there is interest in using smart contracts to pay independent creators like filmmakers, authors, and musicians. This automation eliminates the need for intermediaries for processing royalty payments.
You can revolutionize trade finance with the help of smart contracts. Undoubtedly, it can allow trade payment initiations and international goods transfer by using a Letter of Credit. In addition, smart contracts can also improve the liquidity and efficiencies of financial assets.
It is important to find the industry standards and implement them accordingly to make smart contracts work in trade finance. It happens especially in international trade and cross-border payments. You can solve the legal complications and provide a better way to solve problems among parties with proper integration.
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Maximize Productivity for Human Resources
You can automate an HR manager’s workflow via distributed ledger technology. For instance, an HR employee can perform reference checks and confirm employment history. A smart contract can ease the onboarding of employees by simplifying verification tasks. In addition, blockchain technology can automate responsibilities like enforcing employee contract terms, penalties and paycheck processing.
Smart contracts have two significant examples when it comes to the property market. Firstly, you can use them to record property ownership. The use of smart contracts is more cost-efficient and faster, so it makes them a better alternative to existing systems. It also means you can use them to record the ownership of all properties from land, buildings, phones, and watches.
Within the housing sector, smart contracts can eliminate the need for expensive services like those provided by housing brokers and lawyers. This technology also means that sellers can handle the transactions by themselves for the first time ever.
Some areas of supply chain management can benefit from enterprise blockchain. Smart contracts can increase the product’s traceability and materials. For example, blockchain software can track the origin of items as it moves between international supply chains by calculating tariffs. Some organizations are also exploring smart contracts on blockchain technology. In such cases, blockchain has the potential to minimize errors and increase efficiency.
Another example of smart contracts is keeping a record of the product development stages. Two parties will sign the contract to activate it. For example, you can record the stages, and other relevant information to the smart contract with the development of a project. If the parties agree to such things as split payments, the agreement will initiate their release when reaching the milestones.
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Efficient Utility Distribution
The opportunity to use blockchain technology is growing in the energy industry. For instance, it can automate electricity delivery from an energy firm to a consumer. Executing smart contracts can simplify energy trading by connecting small energy producers. Also, a smart contract can certify renewable energy sources. Blockchain can process and record transactions, making implementation promising.
The Bottom Line
Are you interested in adopting smart contracts of blockchain technology for your businesses? If yes, it is better to look for the potential of smart contracts. The only limitation is your imagination. Smart contracts offer a unique way of solving all business problems. So, it is best to explore them asap.
by Anika D | Sep 9, 2022 | Artificial Intelligence
When you think about Artificial Intelligence, the first thing that comes to mind is robots that can service your every whim. So, the future of AI will revolutionize the way of working. AI is already present in the workplace. For example, you can use AI while using Google Maps to find the way for an off-site meeting. You can also use it to spell-check the prepared project reports. However, AI’s current state and future go far beyond simple mundane tasks. so, let’s discover if can robots are the new employees and a lot more!
AI and Robots
The answer to whether can robots be the new employees lies in their work. A robot is a device made to perform specific tasks automatically and better than humans. Though robots are not exactly human-like talking figures, you can get them designed to act like humans. AI-enabled robots use the principle of reinforcement learning. It means they can make their optimal decisions based on past experiences.
AI robots can do repetitive work and determine ways to improve it. They learn everything themselves and decide their actions based on complex calculations. For example, robots can enhance the productivity of repetitive work in the manufacturing field.
Robotic Process Automation (RPA) means robots can integrate human interactions and perform specific processes like humans. Such robots can learn business processes and interpret human communications.
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Why Does AI Replace Some Jobs?
Many organizations implement AI technology to perform different tasks. AI not only has a limit to assembly lines. But also, AI job disruption takes place in many sectors like sales and customer support. AI is replacing certain jobs due to the following factors:
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AI Robots Show more Accurate Results than Humans
Humans can make errors, but robots don’t. Computers can perform exact processes for which they are programmed and execute them perfectly. Thus AI-enabled robots can perfectly do the tasks like copying, typing, transcribing, or pasting.
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Robots Do Not Require Breaks
Robots can deliver quality work efficiently if they have a battery. In contrast, humans perform their jobs differently all the time. Moreover, lack of sleep, hunger, or boredom can affect human productivity.
Many industries are dangerous for workers; for example, mining, construction, etc. They involve a lot of risks and circumstances that can affect workers. In such conditions, the AI robot can work effectively and reduce the risks. It can withstand toxic fumes and intense heat easily.
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Robots Offer Cost Savings
Though investing in AI technology is not cheap, it can be much more affordable in the long run. Once you get the machine, it just needs power and maintenance. Moreover, you don’t have to pay monthly wages and invest in training. As a result, businesses save a lot of money in the long run.
Which Sectors Will AI Change?
AI has changed almost every sector, but its future promises to revolutionize more businesses. Let us know some of them.
- Health Care: Using Artificial Intelligence, doctors can better diagnose illnesses and make lifesaving treatment more likely. They might use AI to find new ways to treat problems like dementia and cancer.
- Service Industry: In the future, AI machines can replace cashiers, customer service representatives, and even cooks.
- Law Enforcement: AI facial recognition in security cameras will help police officers to catch potential criminals. Intelligent bots can also replace police officers.
- Online Security: AI can more intelligently detect online fraud and provide cyber security. The AI will better determine spending changes and consumer credit activity than the alerts you currently receive.
- Transportation: In the future, vehicles will be able to drive themselves.
Final Thoughts
This was a great discussion on how can robots be the new employees. Though AI has some drawbacks, nothing is stopping it from moving ahead. However, as per various experts, as AI evolves, humans need to monitor and regulate its progress more carefully.
